When it comes to building an online presence, social media plays a significant role. In 2020, over 3.6 billion people were using social media worldwide, that number is expected to increase to almost 4.41 billion in 2025.
No matter whether you are a small, medium, or large business owner, focusing on social media presence can help your business a lot. When it comes to social media marketing, content is so important. There are two ways you can develop your social media presence - organically or run paid ads.
To build an audience organically, it is essential to create high-quality content consistently. You need to come up with new content ideas and work on them. Here we have talked about content ideas for business’s social media.
If you want to create interactive and engaging social media content, focus on this content format. Video is the content format, and there are different ways you can leverage this content format. As compared to the majority of other content formats like images, text, etc., videos are way more result-effective. Depending on the digital channels you use, you can create Instagram stories, Facebook stories, IGTV, YouTube videos, in-feed videos, etc.
Hosting Q&A sessions can be a great way to interact and engage your audience. Depending on the social media platform you choose, Q&As can be covered in videos, text, or even images. This content idea can work really well with videos. If you are conducting a live Q&A session, make sure you interact with your audience and have them ask you questions.
3. Hold contests or giveaways
This is another amazing content idea you can consider for your business’s social media. Holding contests and giveaways will provide you increased reach and engagement. If you have recently started working on your business’s social media and have less followers, this can be a great strategy. Before holding a contest, you need to set rules and instructions. And be sure to keep giveaway prizes that add some value to the life of your audience.
4. Live videos
Live video streaming is gaining popularity these days, especially on various social media platforms (such as Facebook and Instagram). The video streaming industry has increased by 99% in 2020. According to a survey done by Vimeo and New York Magazine says that four out of five people would rather watch a live video from a brand than read a blog post. So, apart from posting videos, it can be a good idea to consider hosting live videos.
5. Share informational and educational content
When it comes to content marketing, it’s not just about publishing commercial content. Informational content can play an essential role in converting prospects into customers. With this type of content, you can educate your audience. Make sure to create educational content on specific topics rather than generic topics. This will solve your audience’s specific problems.
6. User-generated content
User-generated content (UGC) can be in text, videos, images, etc. UGC is the content created by people rather than brands. After people create UGC, brands often share them on their social media accounts and other digital marketing channels. Publishing this type of content on your social media handles would help you build trust and promote authenticity. With this content marketing approach, you do not have to worry about creating content on your own.
7. Share carousel posts
Another effective and engaging content idea you can use for your business social media is sharing carousel posts. Carousel posts are popular on Instagram. They can be great when you want to share listicles with your followers. If your website already has some articles, you can convert those articles into carousel posts.
8. Behind-the-scenes looks
On social media platforms like Facebook and Instagram, you can share behind the scenes content as well. Your followers and audience are interested in knowing what you actually do. Depending on your business niche, you can share photos and/or videos showing behind-the-scenes of your business.
Content is the way to grow organically on social media. You might be having difficulty coming up with new social media content ideas. Don’t worry, here we have shared some really useful content ideas you can tailor to suit your own business’s social media channels.